Standard Focus Groups If you are a user researcher or market researcher, then you have probably run a focus group as a means to solicit user feedback. Focus groups allow researchers to rapidly gather qualitative data on a larger scale. …

I was working as a user researcher for a team that was in the early phases of building a product to be used by children and caretakers in the home. Given the importance of developing and designing the product to fit into the intimate space of the home and the…

Derive Your “Users” From Data Building a strong data-driven foundation of who your users are (existent or prospective) is a critical first step to setting up long-lasting and actionable set of personas. …

The qualitative research methodologies of academia, including ethnographic practice in anthropology and other social sciences, is not the ethnography that is practiced in the private sector, despite the evangelizing efforts of industry thought leaders. …

What is an Archetype? — In this article I am putting forth a definition of “Archetypes” as an intentional merger of quantitative and qualitative data collection and analysis. A functioning archetype should enable you to coordinate behavioral and statistically derived data clusters with qualitative characteristics (termed “qualitative hooks”) such as…

It sucks, and I wish it didn’t. The easiest part of being a non-binary person is stating to yourself and others that you are a non-binary person. You specify your preferred set of pronouns, as in my case — they, them and their. Boom, congratulations you are a non-binary person…now…

About the Author: Dr. Ender Ricart is a Principal UX Researcher at LivePerson, a company at the forefront of conversational AI applications for customer service. The content of this article is informed by insights from in-depth qualitative research on customer experience with conversational AI. In the research I have performed…

About the Author and Article: Dr. Ender Ricart is a Principal UX Researcher at LivePerson, a company at the forefront of conversational AI applications for customer service. …

A fission has taken place in the practice of UX research, rendering the term itself inadequate at communicating the two different disciplines contained within. This post defines the two forms of UX research and draws attention to the different applications and skill sets inherent therein. First, there is a form…